PÊPÊ RAPAZOTE IS THE NEW FACE OF BEIRÃO D’HONRA, RETURNING WITH A COMPLETELY REDESIGNED BOTTLE

“Open to Finish in Style” is the motto of the new campaign, celebrating small yet significant moments with sophistication and a touch of humor

Beirão D’Honra returns this Christmas with a new bottle and a communication campaign starring Pêpê Rapazote. More elegant and distinctive, the new image reinforces the sophisticated positioning of this liqueur, created to toast those moments that deserve to be finished... in style!

The bottle’s renewed design, featuring modern lines and details such as the medallion and distinctive wax seal, elevates the experience to the quality of the liquid and reflects the brand's craftsmanship and history. It is also the result of a process where manual work and dedication to every detail accompany each bottle—a tribute to founder José Carranca Redondo, maintaining the innovative spirit that has always guided "The Liqueur of Portugal."

Under the concept “Open to Finish in Style,” the campaign—starring Pêpê Rapazote—captures everyday situations that take on new meaning: the postponed dinner that finally happened, the quick snack that stretched into the night, the unexpected reunion at the table. Moments that call for a special toast.

This is where Pêpê Rapazote comes in. Renowned for his performances in international Netflix and Showtime series, his charisma, credibility, and intelligent humor embody the sophisticated yet approachable spirit intended for Beirão D’Honra. As an unlikely host, he reminds us that the end of a meal can (and should) be the highlight of any gathering.

Beirão D'Honra thus reaffirms itself as the premier Portuguese digestif, designed for those who value meaningful small rituals. Ideal for sharing at the table and a tasteful choice for any celebration.