IN THE LIQUEUR BEIRÃO CHRISTMAS CAMPAIGN, ANY RESEMBLANCE WITH FICTION IS PURE REALITY

Instead of the traditional Christmas campaign, "O Licor de The Liqueur of Portugal" decided to launch the trailer for the series - Um Beirão de Sorte.

While TV is filled with the Christmas spirit, the causes forgotten during the year and the usual colours, accompanied by those tear-jerking piano music, Licor Beirão, faithful to tradition, decided to follow its own path: bringing humour and being absolutely distinctive.

The trailer for “Um Beirão de Sorte” draws inspiration from one of the great national cultural moments of the year - the launch of the most-watched Portuguese series ever, “Rabo de Peixe” on Netflix - to create a different, exciting and attention-grabbing format.

The story puts the brand at the centre of all the action: an accident causes thousands of bottles of Licor Beirão to end up in a stream in the small town of Cabeça de Lobo, a remote place where even Christmas is slow to arrive. This is the premise of a plot involving dark characters, chases, encounters, misunderstandings and which shows how Licor Beirão can "change everything" and bring Christmas back even to those who say they don't like it because they clearly like it "but they just don't know how yet". Along the way, the trailer also inspires other ways to consume the drink besides digestives, such as in sangrias, various cocktails, or its use in seafood rice (it's true!), cake batters, with the star of the series being the Maracujão. To find out more, you really have to see and taste it.

The filming of this trailer took place in Lousã and involved a team of more than 70 professionals over 3 days of filming. Part of the cast is local, including dozens of people from the region and also dozens of employees from the company itself, Licor Beirão; who appear as extras in this project.

The trailer for “Um Beirão de Sorte” is being shown on TV and in cinemas, and is supported by billboards, mupis, a digital campaign and a microsite where you can learn the whole story.

All the creativity was by Mustard, directed by Fernando Mamede, produced by More Maria and digital implementation by 10.Digital.

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