LICOR BEIRÃO CHALLENGES SONS AND DAUGHTERS TO REVEAL SECRETS ON FATHER’S DAY
Licor Beirão is launching a special campaign for Father’s Day and inviting sons and daughters to reveal those little slip-ups from the past that their dads never found out about. With the motto “We listen and don’t judge”, the brand aims to bring generations closer and create moments of connection between fathers and their sons and daughters.
The brand offers them the chance to personalize a bottle of Licor Beirão, making the gift even more meaningful. Digital influencers like Mariana Bossy and Ricardo Weezy have joined the trend and shared their own confessions on social media.
In addition, one of Portugal’s most popular brands is highlighting its two liqueurs: Licor Beirão and Beirão d’Honra. The latter, developed by the founder’s son and grandson, José Carranca Redondo, is a tribute to the family legacy. According to the brand, Beirão d’Honra is more aged and sophisticated, making it ideal for special occasions.
In stores, customers will find bottles with themed labels such as “For the Best Dad”, “Dad Deserves It” and “Super Dad”. On the online store, sons and daughters can personalize labels with their own confessions, creating a unique and heartfelt gift.
- in https://marketeer.sapo.pt/licor-beirao-desafia-os-filhos-a-revelarem-segredos-no-dia-do-pai/
