“THE MOST TUGA COCKTAIL PORTUGAL HAS EVER SEEN” IS BACK TO TOAST WITH NATIONAL INFLUENCERS IN A NEW LICOR BEIRÃO CAMPAIGN

This June 10th, Portugal Day, Licor Beirão is once again making waves with the launch of a new campaign celebrating “the most tuga cocktail Portugal has ever seen”: the Maracujão. After last summer’s festival success, the brand now aims to put this drink at the heart of the conversation — and on the tables — of taverns and bars from north to south.

In an initiative that blends tradition with irreverence, Licor Beirão promises to bring the Maracujão to every corner of Portugal through activations in some of the country’s most iconic taverns. National influencers will be challenged to recreate memorable moments in these spaces, answering with humor and authenticity to the question: “What do people drink here?” The answer is clear: not a mojito, not a Piña Colada — it’s a Maracujão.

According to the brand, “the Maracujão is liquid proof that exotic can (and should) be Portuguese. A perfect fusion between the authenticity of the tasca and the vibe of bars that know what’s good, served in true tuga style.”

With this campaign, Licor Beirão reinforces its commitment to national pride and the kind of flavor that speaks Portuguese, inviting consumers to ditch imported trends and raise a glass with a 100% tuga cocktail.

“Because being tuga has never tasted this good,” the statement concludes.

in Marketeer